Thinking of starting a website?
Think strategically, then tactically!
A website is a communication tool to execute your marketing objectives.
Technically, I would do a marketing plan and promotional plan before putting up a website. The website is a tool to execute your marketing strategy.
Secondly, I would ask myself, what am I trying to achieve with the website? This would drive most of your decisions thereafter.
Then comes the content, which reconciles with what you indicated in your marketing communications plan.
Lastly, it is not only how it looks, but whether the website achieves the quantifiable objectives you have set for it in your marketing plan and you are getting the return on investment you planned.
Therefore, do not waste money and time building a Mercedes Bens when you have time and resources just for a Mini! There is much more I can say on this, but these are key.
Best of luck!
Dane King,Chartered Marketer,CMA
Marketing Consultant – Chartered Marketer For Hire