A vision to withstand the test of time!

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A vision to withstand the test of time!

President of Stratking Advisory Services

Dane King, CGMA,FMA,Chartered Marketer
Stratking Advisory Services

A vision to withstand the test of time is needed for a successful business and personal life.

Great vision gave rise to great men

The greatest men of our time have been able to conceptualize a vision for the future and communicate that vision to influence others so that they may participate in that vision. In so doing lives have been changed, men became wealthy, businesses became profitable, employment was created for many and that vision was passed on from one generation to another. Additionally, the vision survived many years after the visionary leaders were no longer alive. This is the type of vision that can withstand the test of time!

Such vision therefore never dies; it withstands the test of time and provides hope for lives often in darkness and provided continuity for businesses that need to be continuously propelled further. Such vision gave hope to so many in the darkest hours of our time.

Visions are the seedlings for small beginnings

The small beginnings then became huge household names. The vision of one man or woman became the fuel of great things which was imaginable to generations before.

Such visions are truly valuable

So who would form a business without a carefully thought out vision? But is a vision something that can be taught, that can be given? What is the source of this vision which formed the greatness of many? Was it from God? Was it from Business School? Was it from our fathers? Was it from our fathers, fathers? Were we born with a vision, enshrined in our DNA, and just waiting for an opportunity to be brought to the surface?  I am often convinced that the latter is true! I believe that we were born with that vision, planted by our Maker, to give us a purpose in life. If you know your Maker, it would be easier to know the vision for your life, which you would eventually manifest in given birth to your business. My vision in life is to make a difference in people’s lives and Stratking Advisory Services was started to do exactly that. One of the great books I have read, that supports my view is the Best Seller, “The Purpose Driven Life by Rick Warren”. When the vision comes from our Maker it is bigger than anything we could ever imagine.

Vision drives passion

If your business reflects your vision for it, you would never work a day!  I mean it. It gives you such a great drive and energy. You would often do what would seem impossible to others. You would not know you are working past 5PM. In fact you would be up 1AM in the morning and loving everything you do because you are actually living your vision. Doing what you were designed to do so others would benefit.

A vision that withstands the test of time, should be a labor of love

You know you are working towards something. There will be ups and down, but you are working towards that state you saw in your mind’s eye, when you were first planning your business. It is great when your employees can be caught on fire with that vision as well!!

 The vision is often not valued at all but is reflected eventually in an amazing brand

We speak of brands and valuing a brand. However it is anomalous that long before the brand was created, the vision behind it is not valued. How much pay do we get for our vision initially? NOTHING! It means nothing unless you and I make it into something that people can feel, touch, taste, experience and like. This is too bad since many communicate their vision to others, don’t do anything about it and the person who put the idea into action paid nothing for it. So be careful who you share your vision with. The life behind the vision is often undervalued, by family, by friends, by employees, by clients, by suppliers, by government. What if we could value the vision of a man? How much would that man be worth today? Would his/her pay be enough, $100,000, $1Mn, $2Mn a year? How much should we pay for a man or woman with vision?

How much would we pay for Martin Luther King, Jr and his vision? How much is equality worth today for you and me?

How much would we pay for John F. Kennedy and his vision? How much is going to the moon first worth?

How much more would we have paid for Steve Jobs? How much is the ability to design and communicate with a computer worth?

Vision must be acted on

When no else would do what they spearheaded, they stepped forward in faith, acting on their vision, so that others would be encouraged and challenged to move to the next level. Often alone, often under great hardships they toiled. Often with many sleepless nights they sacrificed, so much they endured to make their vision a reality.  Often not merely for themselves, but for others, for you and me, for the employees sake and for the family’s sake. Visions that was bigger than themselves!


I think great visions are often founded on selflessness. These are the ones that usually made the biggest difference in world history. So a vision means nothing unless it is acted on and also when it is motivated by selflessness. It must have impacted others so the vision would last a life time. People will remember you for what you did for them.

Needs the visionary to drive the vision

As the visionary, you have to be the driver of the vision. It is your cross to bear during your lifetime. You can share it with others, but there are few who will stick with you in the mud to see it through. They may also be with you for part of the journey. The journey is therefore yours to ensure!

Vision comes at a price

So do not seek a vision if you do not want to pay the price of making that vision a reality. Some have paid that price with their lives, others by losing a fortune, others by losing close friends and family, some have lost it all for their vision. Then you ask them, was it worth it? To which they may say, it was worth it, every moment of it! I would not have done it any differently. I did what I had to do, it became my life. So I ask today, what is a life without a vision? And are you living the vision for your today as if it were your life? Are you living each day with the end in mind? Whose vision are you living and is it worth it?

A vision requires sharing with your support system to grow and stay alive

Often a vision is a picture of the future, of the end of it all. A beautiful picture of how the business would be like, what the customer would experience, what the business environment would be, what the lifestyle a people will live. It is often so clear in our minds that we can smell it, we can touch it. Though clear as daylight for the visionary, often hard in the beginning for those who do not believe in the unseen, but the seen. Those who cannot see what you see. It is often a lonely road, where you are building that dream today, when others cannot understand what you are building until it is finished. So what is a vision without trust, without people who believe in you and the vision to make the journey hoping that the end that you see, would materialize one day, to the benefit of all interested parties. To ensure that vision lasts a life time. Gather those around you that would keep your vision alive, that would keep your spirit alive, that would carry the torch when you are no longer there to carry it on…

Make your vision a reality

A vision is worth living, a vision is worth building, a vision is worth sharing, a vision is worth acting on. So take out that note pad and reflect on that vision you had for that business you always dreamt about, the vision of your life after you have paid off your debts, the vision for your existing business, for your department, for your marriage, for your family and start taking action with Trusted Advisors to make it a reality. A vision is a terrible thing to waste! Turn a new page TODAY!

Dane King is the President of Stratking Advisory Services which provides professional services to small businesses across Canada and wealth management services to professionals in Ontario. For over 20 years Dane has helped corporations and individuals increase profitability and/or grow wealth. Dane holds several professional designations such as Certified Management Accountant, Chartered Marketer and Financial Management Advisor, etc. His mission in life is to make a difference in people’s lives. Connect with Stratking Advisory Services on Twitter or call Dane King at 1-888-865-3870

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