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IMPORTANCE OF A MARKETING AUDIT

          IMPORTANCE OF A MARKETING AUDIT By DANE KING Chief Marketing Consultant Chartered Marketer For Hire The first question I get from business owners and executives when I recommend a marketing audit is “what is a marketing audit?”. This is a reasonable question! Let me quote…

A vision to withstand the test of time!

A vision to withstand the test of time is needed for a successful business and personal life. Great vision gave rise to great men The greatest men of our time have been able to conceptualize a vision for the future and communicate that vision to influence others so that they…

One size does not fit all with customer service surveys!

In designing customer service surveys we must determine the various customer service segments and determine which feedback mechanism will work best with the specific segment. Since one size does not fit all! It is also important to take some time in determining the customer service survey objectives. This will help in…