A marketing audit reviews the marketing health of your business or organisation.
Definition of Marketing Audit – “A comprehensive, systematic, independent and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s performance” – Kotler and Keller (2006)
It is used to identify weaknesses in order that they can be corrected, and provide a platform to build your marketing plan or marketing strategy.
The marketing audit can be undertaken either by an internal team, led by a senior manager, or if a more objective interpretation is desired, an outside marketing consultant can be used.
Chartered Marketer For Hire offers a Marketing Audit Service to businesses in Canada.
Call us today at 1-888-865-3870 to arrange a complimentary needs analysis and quote.