Brand valuation article on CIMA website

On December 10, 2013, Posted by , In Branding, By , , With No Comments

This is a great article on Brand Valuation on the CIMA website worth reading: http://www.fm-magazine.com/feature/depth/what%E2%80%99s-brand-really-worth# Dane King,ACMA(UK),Chartered Marketer,CMA,FMA